Professional Artist Magazine

Professional Artist Magazine interview for a piece titled “Strategic Planning in Action: Notes from the Field”. The issue can be found in bookstores and online here: December 2017 Issue

professional artist

A good strategic plan answers three key questions: What do you do? Who do you do it for? And what do you need to do it well? ~ Elaine Grogan Luttrull

“Richardson knew he needed a partner with expertise within the architectural and design world who had a solid understanding of technology. But there was more. Richardson took his “high studio standards” to a new level last year when he became sensitized to solvents. He wasn’t able to be around anything toxic, so his studio practices and environment became toxin-free. That meant he needed to find a partner who adhered to the same standards… And he did.”

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